We list this as a top feature as the technology boom continues to intersect with customer behaviors and engagement. All of these activities can be tracked through HubSpot’s built-in analytics capabilities.Įach of HubSpot’s four core areas have varying levels of functionality and complexity that are accessed through the various pricing tiers.Īs you may expect, advanced features are available via one of the three available paid HubSpot memberships – Starter, Professional and Enterprise.īelow is a list of key advanced features: Business owners can access capabilities to support internal marketing teams on content development, SEO best practices, social media and email marketing. HubSpot’s selection of marketing tools are designed as a catalyst to help businesses with lead generation, conversion and analytics to impact closing. Sales Hub is a solution specific to sales teams or sales-oriented businesses that provides solutions for prospecting, scheduling meetings and support when combined with a Customer Service Hub. The standout feature here is the ability for a non-developer business owner or leader to navigate and create a customer friendly, secure and customizable website. According to HubSpot, CMS hub “includes hosting, flexible themes, dynamic content, drag-and-drop page editing, memberships and more - all powered by a CRM platform that allows you to build seamless digital experiences for your customers.” Ticketing capability is one of the standout features of Customer Service Hub – it enables teams to track customer requests from initiation through completion all while capturing critical engagement data used for future reporting, system enhancements and internal operations improvements.Īnother strong feature HubSpot offers from some competitors is the CMS Hub, which enables users to build and manage their website under the same HubSpot platform. These hubs are paired with a methodical approach which maintains an easy experience for setup.Įach of these four features have a wide breadth of functionality available at the different levels of system membership.Ĭustomer Service Hub works hand in hand with Sales Hub to provide critical insights to sales teams as well as leadership. Their platform consists of four core areas of focus across customer service, sales, website development and marketing. HubSpot is a multidimensional technology designed for businesses to streamline their sales, marketing and customer service needs in a consolidated marketing CRM platform that prides itself on a user-friendly interface. HubSpot is a key sales CRM platform designed to simplify sales, marketing, customer service and website development for businesses.
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